FBHF Team
Family owned and operated.
The home fragrance pinnacle.
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Designed and hand made in Perth to complement exquisite interiors.
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Flower Box Home Fragrance is boutique in nature. Our mission remains the same
today as it was when founded in 2017 by Robin Van Der Wielen and Johnny Van Der
Wielen. The mission was to create and provide the luxurious peak of home fragrance,
both aesthetically and functionally. Our mission is not to compete with mass produced
lower budget products.
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Our Founders
The Flower Box Home Fragrance story began with our founder Robin residing in London. It was here that experimenting with candle making and fragrance turned from pastime to passion in the family home. In 2016 Robin departed London after 8 years to
return home to Perth, Western Australia. Having experienced first-hand the premier home fragrance available throughout parts of Europe, Robin found nothing of the same quality available within Australia upon her return. Almost immediately a vision was born to source premier components and create world class products in the town she was born, raised and would once again call home.
Johnny ( Robins step son) joined her in creating the Flower Box Home Fragrance business and became Co-Founder.
Robin and Johnny both studied in Grasse the the epicentre of the perfumery world. Robin and Johnny at the Grasse Institute of Perfumery and Johnny also at The Grasse Candle Academy. Both learnt the art of fragrance in the French perfumery capital of the world.
The New Owner / Management Team:
In May 2024 the business was acquired by James Dar Enterprises Pty Ltd – James Dar BSc - Director (Business Coach) and Managing Director of Darco Industries.
Key management are now wife Cecille Dar BSc - General Manager who has a wealth of successful business management experience as a former laboratory manager. Cecille managed a team of people for BVAQ, a multinational giant in quality assurance and laboratory testing. Cecille now runs the sales, marketing, and day-to-day business at FBHF after taking over from Robin.
Kenjl Yierduka has taken on the role of Operations Manager. Kenjl is Cecille’s trusted long-time friend and is a capable and enthusiastic employee who has taken over from Johnny. Johnny is still retained as a casual employee /consultant for an indefinite period and is still assisting at Flower Box. The rest of the Flower Box's experienced core staff remain.
The core pledges of the founders remain the same. The new management team started the first month by learning from the previous management before making some gradual improvements. These consisted of a new and improved website, improvements with efficiencies, administration, quality control, productivity, and greater inventory for reliability of supply. Flower Box now has the help of extra warehouse resources from big brother company Darco Industries – Australia’s leading supplier of the widest range of specialist high-temperature glass textiles and accessories for removable industrial insulation covers ( www.darco.com.au ) ….
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We continue with our founder's pledge to limit our growth to ensure the hand-crafted quality of our products remains unchanged and untainted. ​
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Flower Box Home Fragrance operations are based entirely in O'Connor, Western Australia. The business has one location for the Office/Warehouse, Manufacturing & Showroom/Distribution.
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Our growth will remain limited to ensure the handmade quality of our products remains both unchanged and untainted.
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There is true beauty and accomplishment to be found in producing one’s own goods.
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We pledge to create every distinctive fragrance product ourselves - in-house - in Perth.
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The New Owner / Management Team:
Cecille Dar - General Manager
Cecille Penales Dar has 27 years experienced Managing Microbiology Laboratories in Philippines, Saudi Arabia, New Zealand and Western Australia with Bachelor Degree in Medical Laboratory Technology from Centro Escolar University and as a Senior Microbiologist.
Kenjl Yierduka - Operation Manager
Kenjl Yierduka has a Bachelor of Biomedical Science from Victoria University Wellington New Zealand.
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A Postgraduate in Health Science at Massey University Wellington New Zealand majoring in Environmental Science. As a Microbiologist with over 10 years of experience from New Zealand to Western Australia.
James Dar - Owner
James graduated from Murdoch University in 1980 with a BSC in Environmental Science and has worked in metallurgy, and sales management over several years in scientific and laboratory equipment, laboratory analysis services, test and measurement instrumentation, advanced furnace manufacture and high-temperature glass textiles and insulation materials since 1998.
James has also provided technical and consultancy advice for several major industries such as in Australia CSIRO, Aeronautical Research Laboratories, BHP, Blue scope Steel, Gilmore Space, and even overseas to Hyundai Motor Corporation where he was invited to visit the impressive research and development centre where prototype high-temperature insulation materials which were trialled as part of their control of diesel engine emissions.
