The Founders
Flower Box Home Fragrance - The pinnacle of home fragrance.
Designed and hand made in Perth, Western Australia to complement exquisite interiors.
Flower Box Home Fragrance is boutique in nature. Our mission remains the same today as it was when founded in 2017 by Robin Van Der Wielen and Johnny Van Der Wielen. The mission was to create and provide the luxurious peak of home fragrance, both aesthetically and functionally. Our mission is not to compete with mass produced lower budget products.
The Owners & Team
Cecille Dar - General Manager
Brings over 27 years of successful staff management, business division management and problem solving quality control plus a flair for good taste in marketing.
Cecille has 27 years experience Managing Microbiology Laboratories in Philippines, Saudi Arabia, New Zealand and Western Australia with Bachelor Degree in Medical Laboratory Technology from Centro Escolar University and as a Senior Microbiologist.
James Dar - Owner
Brings strategic business development guidance and support having over 40 years successful B2B business development and management experience
Jennifer Nash - Administration & Customer Service Manager
Jennifer is our Administration and Customer Service Manager at Flower Box Home Fragrance.
Jennifer is responsible for overseeing daily administrative operations and leading our customer service function. Her focus on efficiency and problem-solving ensures high standards of customer satisfaction and supports our broader business objectives.
With extensive experience in retail sales and management, as well as a background in administration and bookkeeping for a family-run construction company, Jennifer brings a wealth of expertise to our team. She also holds certificates in Interior Design and Business Administration, making her a highly valued member of our management team.
Sonya Bailey - Executive Sales Representative
Sonya is an Executive Sales Representative at Flower Box Home Fragrance.
Sonya is our Executive Sales Representative with over 35 years of experience across the Beauty, Skincare, Fragrance, and Homewares industries. With a strong background in retail sales and territory management, she has worked across pharmacy, beauty salons, department stores, and giftware channels.
As a Business Owner & Territory Manager for the Hair Care Division in Western Australia, Sonya has a proven track record of driving growth and expanding distribution. Recognised nationally for her outstanding performance, she brings deep industry knowledge, strong client relationships, and a results-driven approach to the team.
